Education · Brand & digital experience
Medha
Medha offers academic guidance for students and professional development for educators. Working with the founder, I developed the Medha name and developed its visual direction and website.
- Services
- Brand strategy · Experience strategy · Visual direction
- Industry
- Education & academic advisory
- Focus
- Student guidance & faculty development
The communication challenge
One practice, two distinct audiences.
Medha brings together academic guidance for students and professional development for educators. The design challenge was to present these related but different offerings through a coherent presentation and a website where visitors could understand the advisory practice and find the services relevant to them.
Design response
A consistent direction
Working with the founder, I developed the Medha name and a consistent visual direction for the practice’s communications.
Clearer service communication
The digital experience introduces the practice and presents its academic advisory services within the founder’s wider website, giving the different offerings a shared point of reference.
Visual direction
A consistent visual approach across print and digital.
Visual direction
A recognisable blue gradient, yellow accents and high-contrast lettering connect the visual elements across applications. The serif and sans-serif pairing establishes a visual hierarchy between editorial headings and practical information.
Academic guidance.
Editorial serif headings · Simple sans-serif body text
Signature blue gradient
Deep blue
Blue
Yellow
Warm ivory
Dark brown
The wider website
The Medha advisory page sits within the founder’s broader website. The homepage introduces that wider context, while the dedicated advisory page gives Medha its own space to explain the practice and its services.
Medha Academic Advisory
Visit Medha ↗